Rachel Kehrig

Chief Experience Officer (CXO), Sandbox Mutual Insurance

Rachel leads the charge in redefining how Sandbox Mutual Insurance connects with policyholders and brokers. Since joining in 2022, she’s been shaping experiences that make insurance simpler, more human, and more meaningful. With a background rooted in storytelling and strategy, she champions a culture of empathy and clarity—ensuring every interaction reflects Sandbox’s commitment to people.

Jess Perchie

Jess leads a team at SGI focused on crafting journeys that deliver consistent, human-centered brand experiences. With a foundation in change management, communications, and marketing, she thrives on connecting people, ideas, and possibilities. She brings energy, empathy, and curiosity to her work—building trust, breaking silos, and transforming challenges into opportunities for impact.

Sheldon Bauld

Director, User Experience, Government of Alberta

Sheldon brings more than 20 years of design experience to his role leading user experience for the Government of Alberta. Grounded in human-centered principles, he focuses on improving how citizens interact with their government. His work bridges strategy and empathy—making public services more accessible, intuitive, and responsive to the people they serve.

Chelsea Rink

Manager, Customer Experience, Farm Credit Canada

Chelsea’s passion for human behavior and design has guided her journey from marketing and research to Human-Centred Design. Now at FCC, she’s spent the past seven years evolving how the organization applies HCD—from tactical projects to strategic initiatives that shape structures, culture, and ways of working. Her work continues to expand the role of design and facilitation in driving organizational change and connection.