Measurement in UX and Service Design
Presentation deck
Speaker
Fouad Jallouli
Director of Service Design Government of Alberta
Fouad Jallouli and Sheldon Bauld lead service design and user experience for the Government of Alberta, helping modernize how public services are delivered across the province. With backgrounds spanning fintech, energy, retail, and digital government, they bring over 35 years of combined experience in design and transformation. Their shared mission: to make government work better for people through data-driven strategy, human-centered design, and measurable impact.
Session Abstract
Design leaders often struggle to show how their work moves the needle. In this hands-on session, Fouad and Sheldon cut through the noise to help teams connect design outcomes to real business impact. Drawing on their experience scaling design across a large public organization, they’ll share simple frameworks for measuring effectiveness and efficiency—what’s working, what’s waste, and how to tell that story in a way leaders understand. Participants will leave with practical tools for aligning design work to organizational goals and demonstrating value with clarity, confidence, and credibility.